Advertising Investigation Worksheet and Flyer

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Name___________________________
Ad Number______________
Ad Message:
1.
What product is being advertised?
2. What is the slogan/catch phrase of the advertisement?
3. Who is the ad marketing towards? (ex. children, parents, women, men, general public)
4. Are there any hidden messages relating to mainstream ideals about beauty, image, health,
happiness, or family? (ex. “In order to be happy, you have to be skinny/have a certain kind of
car/use a certain brand electronic”)
5. What is the overall message of the advertisement? How are they trying to sell their product?
Ad Design:
1. What are the 3 dominant colors used in your ad? Are the colors predominantly warm or cool?
Bright or neutral? Are there complementary colors being used?
2. How do the colors help enhance the advertisement’s message?
3. What color text is being used? Is the color of the text used elsewhere in the ad?
4. What images are being used throughout the ad? How do these images help portray the
message of the ad?
Copyright © 2017 Art Class Catalyst. All rights reserved by author. Permission to copy for classroom use only. Electronic distribution
limited to classroom use only.
Copyright © 2017 Art Class Catalyst. All rights reserved by author. Permission to copy for classroom use only. Electronic distribution
limited to classroom use only.
Assessment Rubric
Student Name:
Class Period:
Assignment: Ad Design (Series of 3)
Date Completed:
Excellent
Good
Average
Needs
Improvement
Message: In each of the 3
advertisements created the message
of the ad is clear and concise and
contains a slogan/catch phrase to
help sell the product.
20
19 –
18
17
16 or less
Audience: In each of the 3
advertisements the audience of the
ad is obvious.
20
19 –
18
17
16 or less
Image: In each of the 3
advertisements the image created
for the ad is refined and makes good
use of space. The edges of the
designs are defined (not sketchy).
The ad image coordinates with the
message and helps to sell the
product.
20
19 –
18
17
16 or less
Lettering: In each of the 3
advertisements the lettering created
for the ad is refined, exact, and looks
like or is type-set words.
20
19 –
18
17
16 or less
Color: In each of the 3
advertisements the color is solid and
even and consistently used
throughout the design. No more
than 3-4 colors were used. No pencil
is showing.
20
19 –
18
17
16 or less
Total: 100
Grade:
X
X
X
Rate
Yourself
Teacher’s
Rating
X
Student Comments:
Teacher Comments:
Copyright © 2017 Art Class Catalyst. All rights reserved by author. Permission to copy for classroom use only. Electronic distribution
limited to classroom use only.
You will be creating 3 advertisements:
1.
(invent the perfect product-food, electronic, toy, candy, office supply,
vehicle, cleaner, video game, jewelry, sports equipment etc.)
2.
(invent the perfect place-island, theme park, city, school, etc. Try to entice
people to come to your place through your ad.)
3.
(Create an ad about yourself. What sets you apart from other people?
What do you excel at? What are your hobbies, talents, interests, gifts?)
Use the following criteria when designing your advertisement:
1. Create a slogan/catch phrase for your ad (why should the consumer buy your product?
What is unique about it? What does it have that no other product has? )
2. Your ad should have a specific audience. Who are you marketing your product to?
(Women, men, kids, parents, teens, animals, etc.)
3. Your ad should have a very specific, overall message.
4. Your ad should have an image to help portray the message of the ad. This image
should be drawn by you.
1. Pencil in your design first.
2. Use the same colors throughout your ad. Limit your colors to only 3-4 (limited palette).
3. Your lettering should be refined and exact and use the same colors throughout your ad.
(You may scan your advertisement into Photoshop to add text or different fonts for your
slogan.)
4. Use markers or colored pencils to add color.
5. Edges of design should be outlined to stand out.
6. Your ad should be simple, concise, and unified. Avoid unnecessary clutter.
7. No pencil showing in final ad. The whole ad should be colored in and outlined.
8. The images you draw should look realistic and refined. Use pictures for references to
get necessary detail.
Copyright © 2017 Art Class Catalyst. All rights reserved by author. Permission to copy for classroom use only. Electronic distribution
limited to classroom use only.
Copyright © 2017 Art Class Catalyst. All rights reserved by author. Permission to copy for classroom use only. Electronic distribution
limited to classroom use only.

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Advertising Investigation

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