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American and European Film Industry
American and European Film Industry
Hollywood remains the most dominant movie-making industry in the world, although it
has received substantial competition from across the globe, mostly from Europe. Hollywood is
impactful in movie-making art, and it also plays a vital role in the spread of American culture
across the world. Many movie lovers can identify significant differences between American and
European films from the storylines, the budgets injected to the film making industries and the
way that directors conduct themselves when directing the films. However, the two movie
industries have three distinct differences.
Both American and European cinematography have heavy influences on each other; it is
hard to place any unbreakable boundaries between the two forms of cinematography. The
cinematography from the two continents across the Atlantic is not different from other forms of
art, and they often influence each other (Albornoz, 2016, p.4). However, there is a significant
difference in the idealism that is adopted by American cinematography and the realism that is
adopted by European cinematography. Since the inception of cinematography in Hollywood, the
American film making giant has relied on artificial lighting, which creates a hyper quality and
idealized image for the consumers. On the other hand, European films adopt a more natural way
of lighting their setups, hence introducing realism into the cinema making process. This,
however, does not mean that there are no realistic American films and that not European films
are idealistic (Jäckel and Jäckel, 2003, p.26).
The approach to color is also a major difference between the American and European
cinematography, whereby American filmmakers focus on saturation while European filmmakers
focus on accuracy. In recent years, big-budget films in Hollywood had adopted either orange or
teal as their theme colors, which are upgraded by digital color grading. Film shooting in Europe
is also digitalized, but once the cameras stop rolling, it is easy to see that film directors are more
focused on the accuracy of the colors they use(Iordanova, 2003, p.13).
Enormous scaling and focusing on details is another difference that can be seen between
American and European cinematography. Many American film directors have used the American
landscape to create visual effects and promote geographical beauty in the country. Hollywood
has managed to compel the world to accept the beauty in America by capturing it all in its
enormity (Albornoz, 2016, p.8). On the other hand, European cinematography is more focused
on the minute details of geographical aspects, although it also has its big impact moments. The
European directors are less concerned with the bigger picture and focus on small, impactful
aspects of European geography and culture.
Although the two cinematography worlds have distinct features, they are not alienated
from each other and borrow various features from each other. For instance, even though the
European cinematography is more realistic, it also has aspects of idealism. It also uses artificial
lighting and color to make the effects more captivating. American cinematography also borrows
some aspects of realism cinematography from the European world of film making. Although
these scenes are not very common, it is something that shows that the two cinematography
worlds across the Atlantic rely on each other for entertaining their viewers (Iordanova, 2003,
Diversity in the Film Industry and its Impacts
Many people may not understand the role that diversity in the film industry plays, but a
close look at the ripple effects of diversity shows that it has a myriad of benefits, both for the
industry and for the society. The film industry in both America and Europe has a positive or
negative effect on the people who love to engage in cinematography (McDonald and Wasko,
2008, p. 12). Although the cultures in both film industries are different, the roles that diversified
genres have are almost similar in both continents. For instance, the inclusion of more women in
lead posts in movie production helps to motivate more young girls to reach for their dreams.
Equality, the inclusion of people from minority groups in the movies, also helps to motivate
children in minority communities to reach for their dreams (Albornoz, 2016, p.11). Diversified
roles in film in both continents also it helps to build confidence in adults and in older generations
who did not have a proper representation in the movie industry when they were younger. The
inclusion of formerly marginalized groups in the movie industry, such as LGBTQ characters,
people of color, and female leads, can alleviate the stigma that these people face. This is a role
that the two film making countries have focused on, as more roles and genres are pushed for, to
ensure that the talents are tapped, and they are used to encourage more people inside and outside
America has a very diverse movie genre liking among movie lovers. Instead of choosing
one genre from Hollywood, the country seems to be cross-genre affiliated, considering that many
Americans find single genre movies to be highly divisive. In recent years, a survey was carried
out to identify the tastes and preferences of most movie lovers. It was carried out based on
gender, age, ethnicity, income, and other factors that influence the kind of films that an
individual indulges in. The study showed that comedy, action, drama, and adventure films were
top-rated among film lovers. The preferences, according to genre varied among different age
groups, and stereotypically divisive genres, such as musicals and romantic films, divide the
country on gender basis (Albornoz, 2016, p.13). More than 60 percent of women prefer to watch
musicals and romance films as compared to 48 percent of men. Comedies, thrillers and, fantasy
and adventure films have a seemingly equal preference between men and women in the country.
The genre that has produced the most revenue for the country is the adventure genre, as it has
brought in $58.84 billion 8into the country since 2018. The second in the list is the action genre,
which has contributed $44.15 billion. Drama is the third genre in the rank, and it is also very
popular with movie producers in the country.
In Europe, comedy is rated as the best selling genre of film, and its prevalence is well
identified in major European countries such as the UK and France. For instance, in France,
between 1994 and 2014, French comedies contributed 326.5 million international admissions and
accounted for 35% of the country’s global box office. During the ten years, 1,177 comedies were
produced from France and generated 813.4 million entries into the domestic market (Iordanova,
2003, p.34). The top markets for French comedy were Germany, Italy, Spain, the US, and
Belgium. All these significant consumers of French comedy are all European countries, except
for the US. Most of the comedies that were produced during this period had been generated
within Western European countries because most of these countries have a similar connection
kin values and humor. European film lovers rank dramas the second most favorite genre of film,
and from 1994 to 2014, France exported at least 478 dramas (Albornoz, 2016, p.15). Thrillers
that are English based are also very common among European film lovers because they also have
common themes that resonate with many film lovers across European countries.
Both the US and the European film lovers have identified different film genres that
resonate best with them. The US seems to have a passion for drama and action movies, which are
very idealistic. They also support the color alterations that are very common in Hollywood,
representing the idealistic nature of the American film lovers (McDonald and Wasko, 2008,
p.24). The genres stand out as the most produced genres in Hollywood, and viewers across the
world who are fans of American films will look out for dram and action films from the countries
because they feel that these are the movies with the best level of production from the country. On
the other hand, comedy and thrillers are very common among the European film lovers, and they
support the realism themes that are advocated for in European film production arenas. The
comedies and thrillers are also much loved across the world, and they present the continent as
welcoming to fun and works on the natural aspect of life compared to the US. However, the
uniqueness of both film industries does not stop them from engaging with each other and sharing
different aspects and cultures in film production.
The Prevalence of Comedy in Europe as Compared to America
Although comedy is common in the US and is well appreciated by film lovers, the genre
is more common in European countries. Comedy is ranked as the best selling genre of film in
Europe with countries such as England, France, and Argentina recording the highest number of
comedy productions and sales. In Argentina, movies like Minions and the two Ice Age movies
have been recorded as the most profitable in the country’s film history. The people of Argentina
prefer to watch family-friendly comedies compared to other film genres in the country. In Italy,
the most profitable films are Avatar and Titanic, and although they are not comedies, the rest of
the top ten slots of the most profitable films are filed by comedy. In France, the two most
profitable films in 2016 were Camping 3 and Les Tuche 2, which are both comedies. The
country is known as the highest producer of comedy in the continent, and it is believed that its
comedy is well accepted in the continent because most European prefer to have a hearty laugh as
compared to watching other genres of film (Albornoz, 2016, p.16). Disney’s Zootopia is third in
popularity in France, showing that the French nationals are also welcome to international
comedy compared to other film genres. In Sweden, Zootopia was also ranked very high
performance in the film industry, although it has stiff competition from drama and action.
However, the country is very welcome to both local and international comedy, supporting the
idea that Europe is more open to comedy than any other genre of film. In England, statistics
show that film lovers prefer a good dose of comedy as compared to any other genre of film. The
second most popular genre in the country is either adventure or action. Although the continent is
well come to a diverse range of film genres, it seems to be most welcoming to comedy, and this
response could be because most of the countries in the continent have a common understanding
of values and humor.
The film industry in both Europe and the US plays a vital role in establishing the culture
and diversity of the two communities. The Hollywood style of production of films is quite
different from the European method of filming. However, the two film producers borrow a lot of
tactics from each other, although they remain distinct in the kind of films they produce. For
instance, comedy is more common in Europe than in the US, while dram and action are more
common in the US than in Europe. The differences in the two film producers are usually a
manifestation of the culture and values of their people. They should, therefore, be treated as an
essential source of identity for the film lovers in the two geographical locations.
Albornoz, L.A., 2016. Diversity and the film industry: An analysis of the 2014 UIS Survey on
Feature Film Statistics. UNESCO Institute for statistics.
Iordanova, D., 2003. Cinema of the other Europe: the industry and artistry of East-Central
European film. Wallflower Press.
Jäckel, A., and Jäckel, A., 2003. European film industries. London: British Film Institute.
McDonald, P., and Wasko, J., 2008. The contemporary Hollywood film industry. WileyBlackwell.
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