NRC 261 UMASS Amherst Wildlife Protection StoryMaps


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Initial Outline Rubric for StoryMaps Project due Apr 10
NRC 261-Spring 2022
This rubric will be used to evaluate your topic outline. Please submit as Word doc or PDF with each of these
criteria addressed in listed or paragraph form. Use this time wisely to develop and organize your ideas!
StoryMap Title:__________________________________________________________________________
Who are you
hoping to reach
with this
Some obvious draw
to pique interest
5 points (present
Enter number
of points
5 points (present)
0 points
0 points
(unclear what
audience is
supposed to
take away, no
final message)
0 points (no
provided or
fewer than 3)
0 points
Enter number
of points
Enter number
of points
Key takeaways
1-3 key take-homes
(major points)
5 points (at least 1
key take-home is
obvious at “end”
of StoryMap)
Provide each of the
sections you plan to
develop. Include
any media or lit
sources that you
have already found
so far.
5 points (Between
3-5 sections are
identified with
details provided)
3 points
(sections are
there but
For the final draft, you will need: 1 map, 1 scientific graph, 8-10 text boxes, 10 photos or
videos (at minimum). All sources of info should also be properly listed and referenced in-text,
in-photo captions and at end of StoryMap. Use this outline assignment to get everything
structured out on paper first so you have a roadmap!
Enter number
of points
Constructive comments and suggestions:
NRC 261- Wildlife Conservation SP 22 | StoryMaps Project
Wildlife Conservation in the Digital Age: using storytelling to inspire action
In lieu of the final exam, students will instead have the option of taking a creative approach to
demonstrate what they have learned about wildlife conservation this semester. The objective of
this project is to apply concepts you have learned from at least 2 of the course topics discussed
this semester to build a StoryMap for a conservation purpose. All lecture topics are listed in the
syllabus but include the following: history and laws, issues and attitudes, animal behavior, food
and nutrition, genetics, disease, wildlife trade, or climate change, etc. The first step is probably to
consider which topics were most interesting to you and then to research current conservation
challenges that are related to these particular topics.
The focus of your StoryMap should be designed through one of the following lenses:
• Create a call to action (why should we prioritize conservation of species in the wild?)
• Share stories from the field (first-person narrative of your wildlife research),
• Connecting people with a place (particular ecosystem or habitat in need of protection),
• Telling the story of a species (focus on imperiled species or those that get less attention),
• Addressing misconceptions (the significant role of hunters/anglers in conservation),
• Relating broader current events to wildlife (how does war affect wildlife?)
• Investigating one of your Packback questions in more depth
We expect StoryMaps to be anchored in scientific data and to be presented through a “two-eyed
seeing” approach as much as possible. Regardless of which route you take, do your research and
gather relevant information: species distribution maps, photographs, audio recordings, video,
scientific figures and tables, peer reviewed literature and/or news articles.
Remember, conservation issues are complex. Students are expected to present these nuances and
gather information from a diversity of sources and perspectives. Curate this research into one
place and build a scientific resource that is palatable for the general public. Make your case for
conservation chronologically or from “big-picture” points.
Helpful Resources
Packback Discussions—scroll through our community feed to get inspired!
ArcGIS Living Atlas of the World
Nine steps to great story-telling
Five principles of effective story-telling
Some inspiring examples:
The Water We Share-WCS Canada Freshwater Program
Saving the Southern Cumberlands
Caribou of the Boreal

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