Walden University Disney Corporate Annual Review Project

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Company Chosen : Disney

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Corporate Annual Review Project
Company Chosen : Disney
1.This MUST be completed using the Word document template included on the
Getting Under the Hood of an Annual Report etext that was included with your text.
2. Research Online about Disney ( Annual Report to Stockholders or on the SEC Form 10-K)
Part 1
Question 2.0 – What do you want to learn about company and why?
2.0 – What You Want To Learn About the Company and Why?
Priority
What do you want to learn?
Why do you want to learn it?
A
B
C
D
Question 2.1 – Fundamental Information Set For Your Company
The answer to the following questions may be found in either the Annual Report to Stockholders
or on the SEC Form 10-K. It may also be necessary for you to use other sources. To fully
answer the questions, you must identify the source for your information and also include the
answer. If the question is not applicable to your company, place “NA” as the answer. To
identify the source use “AR” for Annual Report to Stockholders and “10K” for the SEC Form
10-K. If something else, use “Other” and include the identification at the end of your answer.
2.1 – Fundamental Information Set For Your Company
Question
A
B
C
D
E
F
G
What is the official company name?
What is Company headquarters
address?
What is the Executive Office
telephone number?
What is the Investor Relations
telephone number?
What is the official company
website?
What is the fiscal year ending date?
State of incorporation
Source
Answer
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
What government agency, other
than the SEC, has a significant
impact on your Company?
What is the trading symbol for your
Company’s common stock?
Which stock exchange lists the
common stock for your Company?
What is the name of the stock
transfer agent for your Company?
What is the Par Value for the
common shares of your Company?
What is the number of common
shares outstanding?
In the past 3 years what is the
highest trading price for the
common stock for your company.
In the past 3 years what is the
lowest trading price for the common
stock for your company?
How many members are on the
Board of Directors?
How many Board Members are
present or past employees of the
Company?
How many are Board Members are
from outside your Company?
Which companies or institutions do
the outside Board Members
represent?
How many subsidiaries are directly
or indirectly controlled by your
Company?
How many subsidiaries have
jurisdictions outside the United
States?
Question 2.2 – The Marketplace Context
If analyzing a company’s performance were only about the numbers, predicting the performance
of a company would be easy. Performance, success and failure are outcomes that are affected
by the marketplace. Your company does not exist inside a vacuum. It lives alongside other
companies actively struggling to protect existing customer relationships and working to create
new customers. Often companies will compete for the same customers. For some companies
the competitors are easily identifiable. Your company’s SIC code can help you identify its
competitors. They will have the same SIC code. Other companies compete indirectly with
alternative products or technologies making it difficult to identify competitors. Consider FedEx
with both direct and indirect competitors.
The answer to the following questions may be found in either the Annual Report to Stockholders
or on the SEC Form 10-K. It may also be necessary for you to use other sources. To fully
answer the questions, you must identify the source for your information and also include the
answer. If the question is not applicable to your company, place “NA” as the answer. To
identify the source use “AR” for Annual Report to Stockholders and “10K” for the SEC Form
10-K. If something else, use “Other” and include the identification at the end of your answer.
2.2 – The Marketplace Context
Question
A
B
C
D
E
F
G
H
I
J
K
Source
Answer
What is the Standard Industrial
Classification and the SIC Code for
your company? List all that may
apply?
What is the company’s primary
product, product group or business
segment?
Is there a single customer that
accounts for more than 10% of total
net sales?
What is the major customer profile
for your company?
Is there a competitor larger than
your Company?
Which company is the most
significant competitor for your
Company?
What is the country of origin for this
competitor?
During the past 2 years, has your
Company launched a significant
new product or service? If yes,
what is the product or service?
During the past 2 years, has your
company entered a new market? If
yes, what is the market and where
is located?
During the past 2 years, has your
Company launched a new
technology? If yes, what is it?
What are the technological issues
for your Company? How are they
described?
Question 2.3 – Challenges and Success for Your Company
Review the Annual Report for Stockholders and the Form 10-K for your company. Using the
above list of Marketplace Issues, identify the marketplace issues affecting your company. Your
company is large enough to be newsworthy. Most likely, the issue you identified in the Annual
Report for Stockholders or the Form 10-K might be reported elsewhere. With research apart
from the Annual Report for Stockholders and the Form 10-K you may be able to find additional
information about the issue. There are several print media research sources available in the
library:
1. Wall Street Journal
2. New York Times
3. Barron’s
4. Moody’s Complete Corporate Index
5. Standard and Poor’s Industry Guide
The Internet makes a vast universe of material available to you. It is fast and convenient. The
chances are remote that you will not be able to discover sufficient information to satisfy your
needs. Use your favorite search tool and start digging.
Your company is a good place to start. Their website may have relevant press releases about the
issue. Some of the officers may have made speeches or written articles about it.
Describe the significant marketplace issues identified in the Annual Report for Stockholders and
the Form 10-K for your company. For each issue:
1. Include the marketplace category.
2. The description of the issue as it appeared in the Annual Report for Stockholders and the
Form 10-K for your company.
3. Your interpretation of its significance to the company, what the importance is to the
company and if management is capable of creating a positive outcome.
2.3 – Challenges and Success for Your Company
Marketplace Issue
Description of the Issue
Significance
A
B
C
D
Part 2
Question 3.1 – What is Management saying about your company?
When reading the Management’s Discussion and Analysis of Operations and Financial
Condition (MD&A) asking each of the following questions will help to identify a significant fact
that will help you understand your annual report. Pick an item reported in the MD&A which
you believe to be significant and ask yourself:
•
•
•
•
What is it?
When did it occur?
Where did the action take place?
Who was involved?
•
•
Why did this happen?
How did it happen
Answer as much of the five Ws and one H as you can from the annual report. Next, use the
internet and other printed media sources to get additional information about the item. From the
combined sources you should be able gather a reasonably complete assessment of the item.
Identify the source of your outside material.
Use the following template to complete your answers.
3.1.1 – What is Management saying about your company?
Copy the item from the MD&A and paste it below.
3.1.2
Five Ws and One H
A
In your own words
describe the item?
B
When did it occur?
C
Where did the action
take place?
D
Who was involved?
E
Why did this happen?
F
How did it happen?
G
In your opinion, what do
you believe is the
importance of this item to
your company? How will
it impact the company?
Form 10-K MD&A
Outside Source Material
Paste information from the 10K in
this column.
Paste information from outside
sources in this column. Include
the source link.
Question 3.2 – What did the Chairman say?
Read the Chairman’s Message in the Annual Report to Stockholders for your company. You
might also find the Chairman’s message in the company’s annual proxy statement. Identify the
issues and events outlined in the Message. Highlighting the text of the issues and events can
help assess their significance and prioritize them.
3.2.1 – What did the Chairman say?
A
In your opinion, what is the most significant
issue in the Message?
B
Quote the Chairman’s description of the
issue?
C
What is the significance of the issue for the
company?
D
Did the Message include a solution for the
issue? If yes, what was it?
E
Did the solution instill confidence in you?
F
If yes, why? If no, why?
The Chairman’s Message is read by a wide and diverse constituency. Select a group of
constituents excluding stockholders, investors and financial analyst. Write your opinion of how
you believe they will react to the Chairman’s message. Select one from the following
constituents.
Creditors
Regulatory agencies
Competitors
Employees
Local and state
governments
Suppliers
Salespeople
Foreign governments
Vendors
Franchisees
Environmental activists
Distributors
Unions
Consumer advocates
Customers
Human rights
advocates
Press and
media
Regulatory agencies
3.2.2 – What did the Chairman say?
A
Constituent’s name
B
With respect to the company, is the
constituency supportive, neutral or
adversarial?
C
What issue in the Chairman’s message will
cause the greatest reaction?
D
How do you believe the constituency will
react to the issue?
E
Why do you believe they will react that
way?
F
Will their reaction create a positive or
negative impact on the Company? What
will be the impact and why?
Question 3.3 – Internal Controls and Auditors
Information about the company’s compliance with SOX can be found in SEC Form 10-K. The
section called Controls and Procedures includes information about how the company is
complying with the SOX reporting requirements. Generally preceding the section on Controls
and Procedures is the Report of Independent Registered Public Accounting Firm. It will also
contain information about internal controls and auditors. Review these sections of your
company’s SEC Form 10-K and answer the following questions.
3.3 – Internal Controls and Auditors
A
Who in your company is responsible for the
internal disclosure controls and
procedures?
B
Who are members of the Audit Committee?
C
What is the name of the independent
auditor for your company?
D
What was the auditor’s opinion of the
consolidated financial statement?
E
What was the auditor’s opinion of the
internal disclosure controls and
procedures?

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